Artemis Optical Limited is pleased to announce the launch of its rebranding initiative.

Over the coming months, a number of changes will be unveiled including; a new company logo, new company information packs, exciting new advertisements and developments to the company website, to name a few.

In line with the company mission statement of ‘IMPROVE’, the new brand identity reflects Artemis’ commitment to continuous improvement in communicating with its customers.  Corporate jargon is replaced with concise information, making dealing with Artemis a hassle free, informative and enjoyable experience.

After a competitive pitch process, Leicester based Motion Integrated Design and Production www.motionlimited.com were chosen to lead the rebrand campaign, working alongside the Artemis’ marketing team.  Local based photographers Jon Rowton (http://www.jonrowton.com/) and Maggie McCall were commissioned to carry out the photography which will be seen across all new marketing materials.

Speaking of the new initiative, Anna Winterton (Marketing Executive) comments,

“Over the past few months we have been building something really exciting.  With a marketing budget that has doubled since 2010, we have invested to develop something that will really communicate and add value, for existing and prospective customers alike.  Whilst it is important to retain our established values, we felt it was time to develop a more modern identity. The new brand promises to be an informative yet fun experience, which will hopefully raise a few smiles along the way!”

The new brand will be unveiled gradually over the coming months.